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COMMERCIAL PERFORMANCE FOR SCHOOLS

Find where admissions enquiries are being lost.

Your school may be receiving enquiries, responding to families and arranging tours—but how clearly can you see what happens between the first enquiry and confirmed enrolment?

[COMPANY NAME] helps independent schools identify where commercial activity is leaking across admissions and re-enrolment processes, understand the causes through evidence, implement agreed corrections and review adoption against defined measures.

Book an Intro Call Request an Admissions Diagnostic Proposal
Fully remote engagements Evidence-led Diagnostics Defined implementation scope
ADMISSIONS VISIBILITY PROCESS OVERVIEW
THE ADMISSIONS JOURNEY

From first enquiry to enrolment.

01 Enquiry Initial contact
02 Response Acknowledgement
03 Follow-up Ownership and progression CONTROL POINT
04 Tour Visit progression
05 Application Admissions decision
06 Enrolment Confirmed outcome
Understand where progression breaks down.
COMMERCIAL CLARITY OPERATIONAL CONTROL
01 / THE COMMERCIAL PROBLEM

Enquiries are not the same as enrolments.

A school can receive a steady flow of prospective-family enquiries without having reliable visibility over how those enquiries progress.

The problem may not be the volume of enquiries. It may be what happens after they arrive.

01

Enquiries that do not progress

Families make contact, but responses are delayed, inconsistent or incomplete. Some never reach the next stage of the admissions process.

02

Follow-up without clear ownership

Admissions enquiries move between people, channels or departments without a consistent process for deciding who responds and what happens next.

03

Tours and applications that do not materialise

Prospective families express interest but do not progress to a visit, application or subsequent admissions decision.

04

Limited admissions visibility

Leadership may see total enquiry or enrolment figures without understanding conversion between individual stages or the performance of different enquiry sources.

05

Attrition that becomes visible too late

Families leave without structured feedback, while re-enrolment risks may not be identified early enough for leadership to make informed decisions.

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Without a clearly defined admissions process and reliable measurement, it becomes difficult to distinguish a demand problem from a response, follow-up or conversion problem.

02 / THE DIAGNOSTIC

Understand the admissions journey before deciding what to change.

The Diagnostic examines the processes and available evidence behind admissions progression. It establishes where visibility exists, where it is missing and which corrections may be justified.

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Evidence before assumptions.

Findings are based on available evidence. Commercial impact is quantified only where the underlying data supports a defensible estimate.

Areas we can examine

  • Website and admissions enquiry paths
  • Form, email, phone and WhatsApp handling
  • Response times and enquiry ownership
  • Follow-up sequences and consistency
  • Tour-booking process
  • Application and enrolment progression
  • Admissions and CRM records
  • Source-level enquiry performance
  • Attrition and re-enrolment indicators
THE QUESTIONS WE SEEK TO ANSWER
  • How are enquiries entering the school?
  • What happens immediately after an enquiry arrives?
  • Who owns the response and subsequent follow-up?
  • Where do prospective families stop progressing?
  • Which stages have sufficient data for meaningful measurement?
  • What process corrections are commercially justified?
03 / OUR APPROACH

From admissions visibility to controlled implementation.

We use a consistent three-stage methodology.

01
INVESTIGATE

Diagnostic

We investigate the agreed admissions journey, review available data, examine enquiry handling and establish a baseline where possible.

You receive documented Findings, prioritised recommendations and a clear view of where further action may be justified.

02
CORRECT

Implementation

Where the Diagnostic supports corrective action, we can implement agreed changes to admissions workflows, response standards, ownership, follow-up, system configuration and measurement.

Implementation takes place within the agreed scope and the school's existing systems.

03
VERIFY

Review

We review whether the agreed changes have been implemented, whether the relevant processes are being used and how selected admissions measures compare with the established baseline.

The next decision is based on evidence—not an assumed outcome.

04 / SERVICES AND OFFERS

Defined engagements. Clear deliverables.

Each engagement has a defined purpose. Scope and deliverables are agreed before work begins.

DIAGNOSTIC 01

Admissions Leak Audit

Identify where prospective-family enquiries are being lost across the admissions journey.

Discuss an Admissions Leak Audit ↗

What the Diagnostic can examine

  • Form, email, phone and WhatsApp enquiry handling
  • Response consistency and timing
  • Enquiry ownership and follow-up
  • Tour-booking progression
  • Application and enrolment funnel data
  • Website and enquiry-path friction

Potential deliverables

  • Scored admissions leak report
  • Evidence log
  • Ranked correction list
  • Estimated enrolment or tuition value where supported by available data
  • Leadership Findings readout
IMPLEMENTATION 02

Enquiry-to-Enrolment Fix

Implement agreed corrections to the processes connecting prospective-family enquiries with admissions progression.

Discuss an Enquiry-to-Enrolment Fix ↗

Possible implementation scope

  • Response standards
  • Enquiry ownership
  • Acknowledgement processes
  • CRM stages and workflow configuration
  • Follow-up sequences
  • Tour-booking flow corrections
  • Templates and documentation
  • Admissions funnel dashboard
  • Relevant form or CTA corrections

Potential deliverables

  • Documented admissions workflow
  • Response and follow-up templates
  • Configured stages and processes where supported
  • One-page admissions funnel dashboard
  • Implementation record and handover
COMMERCIAL CONTROL 03
INVITATION ONLY

Retention & Re-enrolment Control

Establish clearer visibility over attrition, at-risk families and re-enrolment progression.

Discuss Retention & Re-enrolment Control ↗

Possible scope

  • Attrition tracking
  • Exit-feedback workflow
  • At-risk identification
  • Early-warning flags
  • Re-enrolment tracking
  • Quarterly admissions and retention review

Potential deliverables

  • Re-enrolment tracker
  • Early-warning framework
  • Survey workflow
  • Quarterly review documentation
05 / WHAT YOU RECEIVE

Documented findings. Defined corrections. Clear next steps.

The work is designed to produce usable outputs rather than generic observations.

Admissions Diagnostic Report
Evidence and Findings Register
Admissions funnel baseline
Prioritised Action Plan
Response and follow-up workflows
Admissions templates and SOPs
Funnel measurement dashboard
Re-enrolment tracker
Handover documentation
Review scorecard

Every engagement has an agreed scope and deliverable list before work begins.

06 / WHY BROADSOMEDIA

Commercial processes deserve more than assumptions.

Our approach is based on examining what actually happens across the admissions journey.

01

Evidence before recommendations

We examine available records, enquiry paths and agreed test protocols before recommending corrections.

02

Defined scope

You know which admissions processes are being examined, what is included and what falls outside the engagement.

03

Existing systems first

Implementation focuses on agreed changes within the school's existing environment rather than automatically proposing new software or major system replacements.

04

Documented delivery

Findings, decisions, deliverables and implementation changes are documented.

05

Review, not assumption

We review implementation and adoption against agreed measures instead of presenting an unverified commercial outcome as guaranteed.

07 / REMOTE DELIVERY

Structured delivery, without an on-site requirement.

We work remotely with schools across supported markets, globally, with a focus on East African markets.

Engagements are delivered through:

01 Scheduled online sessions
02 Secure document exchange
03 Agreed data and system access
04 Structured asynchronous collaboration
05 Documented decisions and handover

No on-site visit is required or included by default.

08 / FREQUENTLY ASKED QUESTIONS

Questions before getting started.

Clear boundaries, agreed scope and transparent delivery are part of the engagement.

Do you guarantee more student enrolments?

No. We identify evidence-based weaknesses, implement agreed corrections and review selected measures. Enrolment outcomes also depend on school capacity, educational offering, fees, competition, family decisions and other external factors.

Do you examine the school's admissions process?

Yes. The Diagnostic can examine agreed enquiry channels, response processes, follow-up, tour-booking progression and available admissions data.

Do you conduct test enquiries?

Approved test enquiries may be used under a defined protocol agreed with the school. We do not conduct unapproved contact with prospective families.

Do you redesign school websites?

No. Website redesign and rebuilding are outside the service boundary. Specific enquiry-path or form corrections may be included where expressly scoped.

Do you provide admissions staff training?

Standalone training is not offered. Relevant workflow documentation, implementation walkthroughs and handover may be included.

Can you help with retention and re-enrolment?

Yes. Retention & Re-enrolment Control is a defined, invitation-only offer for suitable engagements.

Do you need access to our admissions data?

Relevant records and access requirements are agreed during scoping. The usefulness of the Diagnostic depends partly on the availability and quality of the supplied information.

Do you visit schools?

No. All engagements are delivered remotely.

How does an engagement begin?

It begins with an Intro Call, followed by qualification and discovery. If there is a suitable fit, the Diagnostic scope and proposal are defined.

START WITH THE EVIDENCE

Know where your admissions process stands.

If your school receives prospective-family enquiries but lacks reliable visibility over how those enquiries progress, a structured Diagnostic can establish where to investigate and what deserves attention.

Book an Intro Call ↗ Request an Admissions Diagnostic Proposal

All engagements are scoped before commencement. No enrolment or revenue outcome is guaranteed.